IBM Smart Planet

Check IBM's Smart planet website. Not only see beautiful icons and posters, but also motion graphic.
Joe Makower from The Energy Collective wrote an insightful story about this IBM ad campaign that explains its goals and strategy and includes interviews with Rich Lechner, IBM’s VP of Energy and Environment and John Kennedy, VP of Integrated Marketing Communications.
also check it from DataVisualization.ch website

Is AT&T updating its logo again?

Is AT&T updating its logo...again?
"AT&T is undertaking an ambitious rebranding effort under the banner "Rethink Possible" that includes a redesign that updates its trademark logo." Read More from ADage
also check History of the AT&T Network and Bell Logo History

15 Surprising Logos

15 Surprising Logos really make you surprise. Have fun.

Olympic Pictograms Through the Ages

Olympic Pictograms Through the Ages, a video looking back at the pictograms of Olympic games. To know the evolution and hear Steven Heller 's criticism about the design. Source form New York Times.

Trinity Bellwoods Farmers Market

I like the design for Trinity Bellwoods Farmers Market. Check http://www.tbfm.ca/

FWM

DJ Stout has created a fresh brand identity for the new Fort Worth Museum of Science and History that opens this fall. The identity gets its inspiration from Legorreta’s reoccurring use of the square as a design motif and his application of rich, bright colors in the design of the new building. Check the site

Stavitsky Design + Airdesign

A birght and dynamic identity by Russian design firm Stavitsky Design + Airdesign.

"UU" - Games mascot

The Universiade is an International multi-sport event, organized for university athletes by the International University Sports Federation (FISU). The name is a combination of the words "University" and "Olympiad". The 2011 host city is ShenZhen, China.
The Games mascot, called "UU" was released yesterday (the first cartoon face from the image below) . A strange cartoon smiling face completely broke the previous Universiade mascot animal model and traditional realist style. I also include 2 designs from its top 10 finalist.

"UU" is playful, sweet, mischievous, and energetic. In the texture, "UU" in the past used to see out of the rough texture, with a new sense of material, mixing with color gradient and shining lights, It delieves a happy and joy Feeling.

The little guy did not have any ideological, political, ethnic and religious weight, a significant change in modern graphic design from china.

Due to the geometric shapes, this design is suitable for the manufacture of toys, including graphic design, animation design, which is conducive to the promotion.

political logo

Today's Daily Heller from PRINT magazine has a story about Obama's logo. see below:
Who designed the Obama O? John Maas on bnet.com has the answer:

The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies a mandate: design a logo that would evoke "a new sense of hope," as he told the Chicago Business Journal. After working feverishly, the design was introduced on February 10, 2007.

Sol Sender discusses the "brand development" of the most memorable political logo in the past 50 years here. And MO/DE addresses its contributions to the campaign here with a video here. Bravo to both creators for breaking the conventional mold.

more personal: The change of Philips' wordmark

Philips, updated its wordmark months ago. All the modifications point to a need for better performance and reproducibility.


Brand New had a blog post on this change "On the image above we can see some of the changes: The old logo is in red, the new one in blue, and then overlayed. The biggest change is the width of the characters and the additional spacing between characters, resulting in a slightly wider wordmark, but not drastic enough where they are sacrficing a need for additional space to render the logo. The angles of the "S" and "L" have also been modified to be more unique, and not just a 90-degree angle.The other big change was to go from a geometric, monoweight sans serif to a more humanist sans serif, with clearer contrast between thicks and thins; I imagine this was done because the wordmark was "gaining weight" at the joints when reproduced, while having these slightly curved joints would reproduce as straight corners when molding a logo out of plastic or metal or any other material. In print and online, however, the changes will be more noticeable, and the new wordmark feels more personable and friendly and less mechanic. Overall, this is an interesting change, and while I usually prefer my sans serifs monoweight and geometric I can see how this wordmark benefits from the small tweaks."